Search Engine Optimization is the art and science of enhancing a website's visibility on search engines like Google, Bing, and Yahoo. It involves employing strategic techniques and tactics to improve a site's ranking in search results, thereby driving more organic (non-paid) traffic. This process encompasses keyword research, content optimization, link building, and technical enhancements. Effective SEO optimization not only boosts a website's search engine ranking but also enhances user experience, resulting in increased website traffic, better conversion rates, and heightened online visibility for businesses and individuals alike.

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